The Gleaux StudioBuilt Not Bought

A 12-Week Business & Marketing Intensive

The Intensive Cohort

Structure the business. Build the presence. Push for profit.

Twelve weeks, one cohort, one instructor. You bring the business you already have — or the one you keep meaning to start — and leave with the legal structure, the offer, the brand, and the marketing engine actually running.

12Weeks

3Phases

12Live Sessions

1:1Deliverable Review

Enroll in the cohort See the 12 weeks

Who this is built for

You don't need another course.
You need a semester.

Most programs hand you videos and wish you luck. This one has a start date, a due date, and someone reviewing your work every single week.

This is for you if

You're a service provider, beauty pro, or solo founder doing the work but guessing at the business behind it
You've bought courses you never finished and want the accountability of a real deadline
Your social media is inconsistent because there's no strategy underneath it
You're booking clients but can't tell which marketing is actually producing them
You want to be told the truth about your business, not cheered on

This is not for you if

You want to watch at your own pace, whenever you get around to it
You're looking for done-for-you marketing rather than learning to run it
You can't commit to one live session a week for twelve weeks
You want lifetime access to rewatch forever — this program closes when the cohort ends
You're hoping for a shortcut. This is built, not bought.

The structure

Three phases

Each phase ends when the work is done — not when the videos run out. You can't build presence on a business that isn't structured, and you can't push a presence that doesn't exist yet.

Phase One

The Blueprint

Weeks 1 – 4

Legal structure, pricing that produces profit, systems that hold, and the brand foundation everything else is built on. This is the unglamorous part that decides whether the rest works.

Phase Two

The Presence

Weeks 5 – 9

Content strategy first, then platform by platform: Instagram, Facebook, Google, and YouTube. You'll build a real posting system, not a folder of unused graphics.

Phase Three

The Push

Weeks 10 – 12

Email and CRM to own your audience, paid strategy to accelerate it, and analytics to prove what's working. You leave with a 90-day plan you already know how to run.

Week by week

The full twelve

Every week has a live session and a deliverable. You submit the work, we review it together, and you leave the call knowing exactly what's next.

The BlueprintPhase One · Weeks 1–4

Week 01

Structure & SetupBusiness Foundations

DeliverableEntity chosen and filed, EIN secured, business banking separated, and a one-page snapshot of where the business actually stands today.

Week 02

Offers, Pricing & ProfitBusiness Foundations

DeliverableA costed service menu with pricing you can defend, plus your break-even number and monthly profit target.

Week 03

Systems & Client ExperienceBusiness Foundations

DeliverableBooking, intake, policies, and follow-up mapped end to end — the client journey written down instead of improvised.

Week 04

Brand FoundationFoundations → Social Media Marketing

DeliverablePositioning statement, visual identity direction, and messaging pillars — the handoff point where the marketing work begins.

The PresencePhase Two · Weeks 5–9

Week 05

Content Strategy & PlanningSocial Media Marketing

DeliverableA 30-day content calendar built on real pillars, with your first two weeks designed and scheduled.

Week 06

Instagram MasterySocial Media Marketing

DeliverableProfile rebuilt, highlights structured, hashtag groups researched, and a custom posting schedule pulled from your own audience data.

Week 07

Facebook & Meta Business SuiteSocial Media Marketing

DeliverablePage optimized, assets connected in Business Manager, and cross-posting running from a single backend.

Week 08

Google EssentialsSocial Media Marketing

DeliverableBusiness Profile claimed and completed, review system in motion, and your site set up to be found in both search and AI results.

Week 09

YouTube & ShortsSocial Media Marketing

DeliverableChannel built, three Shorts published from content you already own, and a repurposing workflow you can repeat.

The PushPhase Three · Weeks 10–12

Week 10

Email Marketing & CRMSocial Media Marketing

DeliverableList platform live, opt-in offer published, welcome sequence written, and client records moved into a CRM you'll actually maintain.

Week 11

Paid Strategy & PartnershipsSocial Media Marketing

DeliverableOne campaign built and launched on a controlled budget, plus a creator outreach list and partnership terms drafted.

Week 12

Analytics & Your Next 90 DaysSocial Media Marketing

DeliverableA reporting dashboard you can read in ten minutes and a written 90-day plan presented to the cohort.

Week 13

Catch-Up & CloseGrace week — no new material

DeliverableOutstanding work submitted and reviewed. Course access closes at the end of this week.

What you get

Included in enrollment

Weekly

Live cohort session

One session every week where we review submitted deliverables, work through what's stuck, and walk through the next week's assignment before you start it.

Weekly

Deliverable review

Your actual work — pricing, profile, calendar, campaign — looked at and corrected. Not a template you fill in alone and hope is right.

Curriculum

Both full courses

Business Foundations and the Social Media Marketing Masterclass, released week by week for the duration of the program.

Resources

Worksheets & toolkit

Every worksheet, checklist, and swipe file used in the program, plus the vetted tool stack with setup guidance for each.

Community

Your cohort

A small group moving through the same twelve weeks at the same time. Accountability comes from people doing the work beside you.

Closing

90-day action plan

You finish with a written plan for the quarter after the program — reviewed and signed off before access closes.

Read this before you enroll

This runs like a college course

Being direct about it up front, because it's the part people miss: this is an enrollment, not a purchase.

How access works

You have full access to the curriculum, sessions, and materials for as long as you are enrolled — the twelve weeks of the program plus one grace week for makeup work.

Access opens on the cohort start date
Material is released weekly, in sequence
Week 13 is for catch-up and outstanding submissions
Access closes at the end of Week 13

Why it's built this way

Lifetime access sounds generous, but it teaches people that there's always more time. There isn't. A deadline is the reason the work gets done.

If you want to go through the material again, alumni can re-enroll in a future cohort at a reduced rate — the same way you'd retake a course, with a live instructor and a new group.

Enrollment

Tuition

One cohort at a time, capped so every deliverable gets reviewed properly.

Founding Cohort — Limited Seats

$4,997

$3,497

Paid in full · Founding rate for the first cohort only

12 live weekly sessions + weekly deliverable review
Business Foundations & Social Media Marketing, in full
Worksheets, toolkit, and templates
Week 13 grace week for makeup work
Reduced alumni rate on future cohorts

Reserve your seat

Payment Plan

4 × $875

Split into four interest-free payments at checkout, or choose monthly terms through Affirm.

Pay over time with

KlarnaAfterpayAffirmShop Pay

Select your provider at checkout. Approval, available terms, and spending limits are set by the provider, not by The Gleaux Studio. Your seat is confirmed once the first payment clears.

Choose a payment plan

Questions

Before you enroll

What if I miss a live session?

Sessions are recorded and available for the rest of the program, so you can catch up before the next one. That said, the value is in having your work reviewed live — if you're going to miss more than two or three sessions, wait for a cohort that fits your schedule.

Do I need an existing business to join?

No. Week 1 starts with structure and setup, so you can begin with an idea you're serious about. What you do need is something specific enough to price, brand, and market by Week 4 — this isn't a program for deciding what business to start.

Is this only for beauty and service businesses?

The examples lean toward service-based and local businesses, because that's the work being taught from. The structure, pricing, content, and analytics work apply to any small business marketing to a real audience.

How much time should I plan for each week?

Roughly three to five hours: one live session, plus the lesson material and the deliverable. Weeks 6 through 9 run heavier because you're building on live platforms.

Can I keep the materials after the program ends?

Worksheets and templates you complete are yours to keep and download. The course lessons and recordings close with your enrollment at the end of Week 13.

How do buy-now-pay-later payments work?

Choose Klarna, Afterpay, Affirm, or Shop Pay at checkout and complete the application there. Approval and terms are decided by the provider based on your own credit profile, and some providers cap the amount they'll finance. If you're not approved for the full tuition, the four-payment plan billed directly is still available.

What's the refund policy?

Seats are limited and enrollment closes before the cohort starts, so refunds are available up to seven days before the start date. After the program begins, tuition is non-refundable — including for payment plans, which continue on schedule.

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