The Gleaux StudioBuilt Not Bought

A 12-Week Business & Marketing Intensive

The Intensive Cohort

Structure the business. Build the presence. Push for profit.

Twelve weeks, one cohort, one instructor. You bring the business you already have, or the one you keep meaning to start, and leave with the legal structure, the offer, the brand, and the marketing engine actually running.

12Weeks

3Phases

12Live Sessions

1:1Deliverable Review

Enroll in the cohort See the 12 weeks

Who's teaching this

Not just a marketer. A numbers person too.

Phyllis Denise

Founder, The Gleaux Studio

B.S. Economics, minor in International Business, graduated top 10% of class
Master's in Business, focus in Accounting
CPA eligible
Senior Technology Consultant
Bank of America eCornell Women's Entrepreneurship Program Graduate

These credentials show up everywhere in the program, not just the numbers. The systems in Phase One are built to hold. The content strategy in Phase Two is treated like a real distribution plan, not a mood board. And the 90-day plan you leave with is reviewed the way an actual business plan would be, not glanced at and approved.

Who this is built for

You don't need another course.
You need a semester.

Most programs hand you videos and wish you luck. This one has a start date, a due date, and someone reviewing your work every single week.

This is for you if

You're a service provider, beauty pro, or solo founder doing the work but guessing at the business behind it
You've bought courses you never finished and want the accountability of a real deadline
Your social media is inconsistent because there's no strategy underneath it
You're booking clients but can't tell which marketing is actually producing them
You want to be told the truth about your business, not cheered on

This is not for you if

You want to watch at your own pace, whenever you get around to it
You're looking for done-for-you marketing rather than learning to run it
You can't commit to one live session a week for twelve weeks
You want lifetime access to rewatch forever. This program closes when the cohort ends
You're hoping for a shortcut. This is built, not bought.

The structure

Three phases

Each phase ends when the work is done, not when the videos run out. You can't build presence on a business that isn't structured, and you can't push a presence that doesn't exist yet.

Phase One

The Blueprint

Weeks 1 – 4

Legal structure, pricing that produces profit, systems that hold, and the brand foundation everything else is built on. This is the unglamorous part that decides whether the rest works.

Phase Two

The Presence

Weeks 5 – 9

Build your presence platform by platform across Instagram, Facebook, Google, and YouTube, then bring it together with a content strategy designed around how those platforms actually work.

Phase Three

The Push

Weeks 10 – 12

Email and CRM to own your audience, partnerships and social commerce to expand your reach, and analytics to prove what's working. You leave with a 90-day plan you already know how to run.

Week by week

The full twelve

Every week has a live session and a clear focus. You build alongside the group, we work through it together, and you leave the call knowing exactly what's next.

Curriculum shown reflects current program design. Content, order, and deliverables are subject to change before each cohort begins.

The BlueprintPhase One · Weeks 1–4+

Week 01

Structure & SetupBusiness Foundations

Establish the foundation of the business, from the business plan and legal structure to registration, banking, and the core pieces needed to operate properly.

Week 02

Offers, Pricing & ProfitBusiness Foundations

Define what you sell, understand what it actually costs to deliver, and build pricing around profitability rather than guesswork.

Week 03

Systems, Operations & AIBusiness Foundations

Build the systems behind the business while learning how to use AI as a practical business assistant for research, organization, analysis, planning, and everyday operations.

Week 04

Brand FoundationFoundations → Social Media Marketing

Define your positioning, audience, messaging, and visual direction so the business has a clear identity before you begin building its presence.

The PresencePhase Two · Weeks 5–9+

Week 05

Instagram MasterySocial Media Marketing

Understand how Instagram works, optimize your profile, and learn how to use its content formats, algorithm, insights, and tools strategically.

Week 06

Facebook & Meta Business SuiteSocial Media Marketing

Build and optimize your Facebook presence while learning the Meta business ecosystem, including Business Suite, content management, inbox tools, insights, and the role and setup of the Meta Pixel for website activity tracking.

Week 07

Google EssentialsSocial Media Marketing

Strengthen how your business is discovered through Google, including your Business Profile, search, SEO, reviews, analytics, and emerging AI-driven discovery.

Week 08

YouTube & ShortsSocial Media Marketing

Build and optimize your YouTube presence while learning how long-form video, Shorts, search, cross-posting, and repurposing can work together.

Week 09

Content Strategy & PlanningSocial Media Marketing

Bring the platforms together into a cohesive content system by defining what to create, how to repurpose it, when to publish, and how to plan consistently.

The PushPhase Three · Weeks 10–12+

Week 10

Email Marketing & CRMSocial Media Marketing

Build the systems that move your audience beyond social media, from lead capture and email marketing to customer communication and relationship management.

Week 11

Partnerships & Social CommerceSocial Media Marketing

Expand beyond your own content by building strategic partnerships and setting up additional channels that help people discover and purchase from your business.

Week 12

Analytics & Your Next 90 DaysSocial Media Marketing

Learn how to read performance, identify what's working, make informed adjustments, and turn what you've built into a focused plan for the next 90 days.

Live Close

90-Day Plan ReviewOne live session, no new material

A final live session to bring everything together, review the plans students have built, and establish what comes next.

What you get

Included in enrollment

Weekly

Live cohort session

One session every week where we review submitted deliverables, work through what's stuck, and walk through the next week's assignment before you start it.

Weekly

Deliverable review

Your actual work (pricing, profile, content plan, storefront, or partnership strategy) looked at and corrected. Not a template you fill in alone and hope is right.

Curriculum

Both full courses

Business Foundations and the Social Media Marketing Masterclass, released week by week for the duration of the program.

Resources

Worksheets & toolkit

Every worksheet, checklist, and swipe file used in the program, plus the vetted tool stack with setup guidance for each.

Community

Your cohort

A small group moving through the same twelve weeks at the same time. Accountability comes from people doing the work beside you.

Closing

90-day action plan

You finish with a written plan for the quarter after the program, reviewed and signed off before access closes.

Read this before you enroll

This runs like a college course

Being direct about it up front, because it's the part people miss: this is an enrollment, not a purchase.

How access works

You have full access to the curriculum, sessions, and materials for as long as you are enrolled: the twelve weeks of the program plus a live closing session to present your 90-day plan.

Access opens on the cohort start date
Material is released weekly, in sequence
Week 12 ends with your 90-day plan submitted
A live session follows to review every plan as a group
Access closes a few days after that session

Why it's built this way

Lifetime access sounds generous, but it teaches people that there's always more time. There isn't. A deadline is the reason the work gets done.

Social platforms and search algorithms change constantly. What works on Instagram or Google this month may not work in six. A live cohort means what you're taught reflects the current landscape, not a recording made two algorithm updates ago.

If you want to go through the material again, alumni can re-enroll in a future cohort at a reduced rate, the same way you'd retake a course, with a live instructor and a new group.

Enrollment

Tuition

One cohort at a time, capped so every deliverable gets reviewed properly.

Founding Cohort: Limited Seats

$4,997

$3,497

Paid in full · Founding rate for the first cohort only

12 live weekly sessions + weekly deliverable review
Business Foundations & Social Media Marketing, in full
Worksheets, toolkit, and templates
Live closing session to review your 90-day plan
Reduced alumni rate on future cohorts

Reserve your seat

Payment Plan

4 × $875

Split into four interest-free payments at checkout, or choose monthly terms through Affirm.

Pay over time with

KlarnaAfterpayAffirmShop Pay

Select your provider at checkout. Approval, available terms, and spending limits are set by the provider, not by The Gleaux Studio. Your seat is confirmed once the first payment clears.

Choose a payment plan

Questions

Before you enroll

What if I miss a live session?

Sessions are recorded and available for the rest of the program, so you can catch up before the next one. That said, the value is in having your work reviewed live. If you're going to miss more than two or three sessions, wait for a cohort that fits your schedule.

Do I need an existing business to join?

No. Week 1 starts with structure and setup, so you can begin with an idea you're serious about. What you do need is something specific enough to price, brand, and market by Week 4. This isn't a program for deciding what business to start.

Is this only for beauty and service businesses?

The examples lean toward service-based and local businesses, because that's the work being taught from. The structure, pricing, content, and analytics work apply to any small business marketing to a real audience.

How much time should I plan for each week?

Roughly three to five hours: one live session, plus the lesson material and the deliverable. Weeks 6 through 9 run heavier because you're building on live platforms.

Can I keep the materials after the program ends?

Worksheets and templates you complete are yours to keep and download. The course lessons and recordings close with your enrollment a few days after the live closing session.

How do buy-now-pay-later payments work?

Choose Klarna, Afterpay, Affirm, or Shop Pay at checkout and complete the application there. Klarna, Afterpay, and Shop Pay offer the four-payment split; Affirm's monthly terms run longer. The provider pays your tuition in full immediately, so your seat is confirmed as soon as that clears, and you repay the provider on their own schedule. Approval and terms are decided by the provider based on your own credit profile; Afterpay's spending limits typically fall below full tuition.

What's the refund policy?

Seats are limited and enrollment closes before the cohort starts, so refunds are available up to seven days before the start date. After the program begins, tuition is non-refundable, including for payment plans, which continue on schedule.

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